What comes to your mind when you think of a hotel? Does it evoke feelings of comfort, lavishness or opulence? A similar message should be conveyed when you are creating a logo design for a hotel. Be it a luxurious 5 star facility or a small tavern, both should persuade customers that they will have a comfortable and mollycoddled experience there.
I think a logo design that reflects all the comforts and luxuries of a hotel aptly spells out its brand image. I would suggest that you use the initial to create that magnificent impact! It is better to go for a single letter logo design from the initial and design your brand image.
1. Be Creative with the Initial
Be creative and innovative with the initial by incorporating a superb stroke of lavishness, imagination and intricate designs. The best way is making use of Celtic designs and positioning the initial inside it. You can also include a small symbol or icon along with the initial. This can be explained better with an example. Include a symbol of a delicate looking flower just above the initial with its weeds that encircles the icon. Ensure that the designs are created using fine illustrations and thus, help in adding a creative and novel touch to the flower and the symbol.
2. Use Fonts that Look Professional
The logo of the hotel should look professional and therefore, should include fonts that reflect affluence and professionalism. Now, how to look professional? Use fonts that have a formal and straight look. Use fonts that look bold and neat. You can use fonts like High Tower Text, Copperplate Gothic or Tahoma that have a professional touch. It is also imperative that you keep the initial at a straight arrangement. Using funky looking typefaces will give your logo a casual look and, will fail to lure customers.
3. Background Color
You should use a single background color that attracts attention. There is no need of using light background colors as these will not grab and hold people's attention. Be meticulous when you are choosing colors for your hotel. I would advise that you choose bright colors to give it an engaging look. Red, black, yellow and all shades of blue are suitable. You can also make profuse use of shades of maroon, purple or brown as backgrounds. Only bear in mind that your background color should not create any difficulty in reading the fonts. If you are using dark shades of purple or any other deep colors, ensure you use light colored fonts. Also ensure that you choose only a sole robust color for the background, and not multiple shades.
4. Colored Fonts that Reflect Sumptuousness and Reliability
Remember that colors play a crucial role in representing your brand image or identity. Choose font colors that aptly compliment the image you would like to create for your hotel. You can pick from maroon, brown, shades of blue, gold or ivory to deign the fonts. All of these colors reflect trust, royalty, opulence, vitality and affluence!
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