Landing page is one of the very important and effective tools of marketing for the promotion of your online business. Attractive landing page attracts more traffic and push them to be your customer and helps you to achieve your goal.
Writing for landing page needs expert and professional writing. Here, are few of the tips which can help you while writing for effective landing page of your website
1. Headline of the landing page
Heading of the landing pages should be very clear, simple and precise. Headline of your landing page should be very attractive and effective that can hold visitor and arouse curiosity in him to visit your website. If the headline is not attractive, then the visitors will get bewildered or thwarted and will leave your website at the same moment. Thus, creating an effective headline will give a superb reason to visitors why they should be part of your website and take an interest in offer provided by you.
2. Present a clear call to action
Always remind your visitor to convert their call into action. So it is very important to provide action buttons at the right place and in the right manner. Usually, for small landing pages- 2 calls to action button and for lengthy landing pages- 3-5 calls to action button should be provided.
3. Use of bullets
Content of the landing page should be written in the point form using different bullets to make it eye-catchy. Using bullets will show your writing to be powerful as it will draw attention on every point to work well.
4. Writing in a short paragraph
Never use long and lengthy paragraph as it may distract the visitor from their point and they may leave your website at the same time. As soon as visitor see long paragraph, he may not take a trouble to read it and will switch to another site. Thus, a short and precise paragraph, which contains meaning and gives visitor what they want, is more preferable.
5. Makes a clear difference between the features and benefits of your offer
Always make it clear to your visitors what are the main features and benefits of your product/service you offer. Don't combine them together that can confuse your visitor. So, make different paragraphs for both- features and benefits of your product/service.
6. Don't use over technical words
Try to use words which layman can understand easily. Don't confuse them by using too many technical terms .They may not be comfortable to understand very hard words and phrases as they may not possess knowledge of your field. So, it is very important to present your landing page in simple and easy language which every visitor can understand.
7. Be specific and clear in your objective
Be very clear in your aim. Mention content related to your product/service you offer in your landing page instead of comparing with your competitor. Clear content will specify clear objective of your site.
Keep all above points in your mind before writing content for your landing page. Attractive writing of your landing page will draw more potential customer for your online business, thereby helps you to achieve your target.
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