If you have decided that you want to build a website for your business then the naming of website is very important. A website name is also known as a domain name and its what people use to find your website.
Many companies all over the world are actually changing their names to suit their new website name.
Why is this you may ask, well it is simple really, all the best, most obvious names are already bought up by other people or businesses. These are usually registered for many years and are not likely to become available any time soon.
There can be hundreds of companies, and people, all over the world with the same name but there is only one website name available. Try to think of a name that is memorable and describes your business.
The first thing you will need when deciding a name is a pen and paper. Write down various names that you would like to use for your website. You should use only letters if at all possible. Numbers can be used but are not really great as website names.
Remember that whichever name you go for, it is going to be for good because even though you can change it every page, link and promotion will no longer work. You will have to rebuild your whole website costing both a great deal of time and money.
So you have the paper in front of you with some clever, funny, fantastic and not so fantastic website names, now what? How do I know if these names are available?
We can check if the names are available on various websites. Enter a website name e.g. www.myownwebsite.com to see if the name is available. The results page will tell you if the website name is available or not. If it is available you may be given the option of buying the name but do not do so right away.
If a domain name is not available you will get a results page which will tell you who owns the name, when is was registered and when it will expire. If a name you have your eye on expires soon then it may be worth holiding on until it becomes available. It is also important to remember that expired domains are often renewed automatically or the owner is given first preference on renewing the name.
Now if for instance www.myownwebsite.com is unavailable you could go for another extension instead. An extension is the part that comes at end of the website name e.g. .com, .ie, .us.
If at all possible you should try to get a .com for your website name. This extension is by far the most popular in the world and is the default name that browsers use. If for instance a user types www.myownsite into the address bar, then the browser will straight away go look for www.myownsite.com. If you own the .com version then great but if you own the .biz version then you will lose that visitor and of course that all important sale.
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