Opting to employ a freelance web designer over a web design or digital agency to design your website will offer you many benefits.
A freelancer will more often than not look after your project from initial contact right up to completion so you are likely to receive a personal service and details are less likely to be lost in translation.
Freelancer web designers need to maintain contacts with other freelancers in related professions. This then allows them to offer a full end-to-end service where all your businesses' digital needs can be met. Related fields could be anything from back-end development, copywriting to logo design.
Because freelancers work for themselves they rely heavily on word of mouth and good recommendations, so you are likely to receive the best customer service and results. As most freelancers work from home, they will have less overheads and staff expenses, therefore you can be sure to receive a reasonable and fair quote for the work compared to agencies who are likely to charge much higher amounts.
Freelancers also offer work directly with digital agencies, so if you're paying out for an agency to design your website, chances are a freelancer will be working on that project in some way. So it could be more economical if you dealt with the freelancer directly.
Some freelance web designers will dedicate all their work time to working with digital and web agencies and they will usually do this on an hourly rate. Work can involve anything from planning and wireframing, designing or building websites, to designing and implementing branding on social media.
Others like to work directly with businesses to offer design support usually involving marketing campaigns such as designing their emails, advertising banners and microsites.
The other percentage offer the full web design service to businesses where it could involve planning, wireframing, designing and building their new websites.
There are some web designers who will do all the above. By doing this, it will help to keep their skills up to date and they are able to expand on their skills and learn new tricks of the trade which will ultimately benefit their clients.
Find out more about how a freelance web designer can help your business by clicking here »
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